Cleveland Browns fans are often regarded as some of the most passionate in all of sports. From their fanatical following of the team from its inception in 1946, through the outpouring of emotion when the team left the city in 1995 and its subsequent return four years later, the relationship that has developed between the Browns and their fans is unique.
To further strengthen this bond and to understand how to better serve and communicate with its fans, the club has announced the formation of the "Cleveland Browns Fan Advisory Panel."
This panel of 25 Browns fans was selected by the club and its research partner, Turnkey Intelligence, from a group of over 5000 survey respondents and 100 fans who participated in one of 9 fan focus groups at Cleveland Browns Stadium this fall.
The Fan Advisory Panel consists of a wide-range of fans - including Season Ticket Holders, former Season Ticket Holders, merchandise buyers, Browns Backers and parents of Kids Club members. Panelists will serve a one-year term and meet with members of Browns management, serving as a sounding board for critical initiatives related to the fan experience with the Cleveland Browns.
The Browns will host the first Fan Advisory Panel session on Monday night at Cleveland Browns Stadium.
"The conducting of focus groups and the establishment of the Fan Advisory Panel are important steps for the Browns as an organization," said Browns President Michael J. Keenan. "They allow us to hear thoughtful and candid feedback from a diverse group of fans and provide us the opportunity to share with them our passion for the team, one-on-one."
In late August, the Browns sent an email invitation to a population of more than 40,000 Northeast Ohio Browns fans to complete an online questionnaire. Nearly 5,500 fans responded to the invite. With the help of Turnkey Intelligence, 100 fans, representative of the Browns global fan base, were selected to participate in one of 9 focus groups, administered by Turnkey, held over a three-week period.
Each group of 10-15 fans discussed at length the state of the Browns in 2009, the Cleveland sports landscape and the fan game day experience.
"We are excited to share our findings, as well as how we plan to address what our fans suggested to us," said Keenan. "It is important that we continue to communicate with the people who make the Browns one of the most special franchises in all of sports."
The fan focus groups were the latest initiative implemented by the Browns in a concentrated effort to maintain a strong connection with fans and to provide them with the best possible NFL game day experience.
Fan feedback is welcome at any point in time and can be shared with the Cleveland Browns Fan Squad via ClevelandBrowns.com.