CLEVELAND -- The Cleveland Browns, its players and members of the Browns Women’s Organization hosted cancer patients, survivors and their families and friends from Cleveland Clinic and surrounding hospitals for the American Cancer Society’s “Look Good, Feel Better” program in the Legends Club at FirstEnergy Stadium Tuesday.
Patients currently undergoing treatment participated in the program to learn beauty techniques to help manage appearance-related side effects of cancer treatments, received make-up kits from the American Cancer Society, and took tours of FirstEnergy Stadium.
“We partner with the American Cancer Society throughout the year to raise awareness for fans and cancer patients,” said Jenner Tekancic, director of community relations for the Browns. “Through this and similar initiatives, our intent is to showcase where some of the funds are directed when individuals contribute to the American Cancer Society. This month, nationwide, we celebrate Breast Cancer Awareness Month through the Crucial Catch campaign and we hope fans take the time to learn more about the resources available to help themselves and others.
“An event like this grounds everybody because what resonates is players are impacted by cancer. Browns staff are impacted by it and fans are impacted by it. What’s truly universal is that cancer can touch anybody’s life at any moment, and that’s something we share in common.”
The “Look Good, Feel Better” program is a free, nationwide public-service program designed to help cancer patients with appearance and self-esteem issues through the use of skincare products, wigs, scarves and other accessories.
“Because of that partnership, and our partnership with A Crucial Catch, we thought it would be a great way to kick of Breast Cancer Awareness Month and really highlight the partnership in the fight against cancer,” said Sarah Wells, the senior director of community engagement for the American Cancer Society in the Northeast market. “It’s a great program for women undergoing cancer treatment and we had some breast cancer survivors here to celebrate.
“The program not only helps with the appearance-related side effects and making them feel better, but it also turns into a support group. Fellow cancer patients that are going through treatment can start to have conversations, and it really turns into a nice group.”
Browns tight end
The event was particularly meaningful for McFadden, who watched his Godmother and grandmother battle breast cancer.
“To see, firsthand, the struggles that they went through, and to come out here and support the people who’ve been through the same types of struggles, that’s what I wanted to be a part of,” McFadden said. “It was a real eye-opener on how much to appreciate life, and that’s the biggest thing I could get out of that and pass on and really appreciate waking up every day and being blessed to be able to live a day without any type of cancer and live life to the fullest.”
In addition to the Browns’ players, members of the Browns Women’s Organization assisted the participants in the event.
“You have to have a positive attitude when you go through that stuff just to deal with every day,” said Sheila Chudzinski, wife of Browns coach Rob Chudzinski. “Anytime you can give them a little break and something fun to think about rather than treatments, it’s always going to be a little lift.”