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Browns kick off ceREAL Food Drive

Posted Oct 9, 2013

The Cleveland Browns kicked off their first-annual “ceREAL” Food Drive with a visit to Menlo Park Academy in Cleveland Tuesday.

Every fall, the Cleveland Browns hold an annual food drive at their last home game prior to the Thanksgiving holiday. And this year, they wanted to extend the opportunity to help the hungry in Cleveland by involving the youngest Browns fans.

Several Browns players visited Menlo Park Academy Tuesday and encouraged 350 students and faculty to help provide food for local families in need as part of the team’s “ceREAL” Food Drive, which will benefit the Cleveland Foodbank.

“The ‘ceREAL’ Food Drive is a new initiative that we’re launching this year,” said Jenner Tekancic, director of community relations for the Browns. “We understand there are schools, faculty and students who want to give back and this a natural way to blend what the Browns and fans have been doing through the annual gate collection.”

The “ceREAL” Food Drive is a two-week competition (Nov. 3-15) and engages the Cleveland Foodbank’s six-county area. The food drive focuses on cereal donations for local families integrating the message of breakfast being an essential part of healthy living.

“An important lesson for kids is to think about others,” Tekancic said. “Not everyone has a stocked pantry or selection of breakfast foods. Kids want to give back, and this is real way for them to take action. Through this partnership with the Cleveland Foodbank schools and fans can rally together through the excitement of the Browns and make a difference along the way.”

In addition to promoting the opportunity to help others, Browns linebacker Jabaal Sheard, defensive back Johnson Bademosi, and long-snapper Christian Yount emphasized the importance of healthy living, which starts with eating breakfast.

“Through our Play 60 movement, we’re always encouraging kids to exercise and be healthy for 60 minutes a day,” Tekancic said. “Part of healthy living is making sure you give your body the healthy nutrients it needs.

“To get that message to resonate with the kids, we kicked off the registration period at the school today. Walking into the school, you could not help but smile as their school spirit and passion for the upcoming cereal food drive was amazing. Their principal, PTA and faculty really brought together the passion for the Browns, along with our shared vision of giving back through the food collection. The artwork and boxes they created for the collection alone were impressive.  We hope other schools mirror what they have done to join the competition while helping to support other kids in the community.”

Along with the “ceREAL” Food Drive, the Browns will hold a Game Day Food Drive prior to their game against the Baltimore Ravens on Nov. 3. Fans are encouraged to donate non-perishable canned food items, including the “Super Six” of cereal, soup, vegetables, beef stew, peanut butter and tuna fish, or make a financial donation. For every dollar donated, the Foodbank can provide four nutritious meals to Northeast Ohio families.

Last year, the Browns’ Food Drive helped provide 29,000 meals to individuals in need. Click here to register and learn more about the ceREAL Food Drive.

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