October is Breast Cancer Awareness Month, and for the fifth consecutive year, the Cleveland Browns will support the NFL’s A Crucial Catch campaign, which is designed to encourage yearly breast-cancer screenings, during their games this month.
The mission is to encourage women to get annual breast exams, which could lead to early detection, which has proven to be one of the most successful tools in surviving breast cancer, and the Browns will promote the initiative by having pink field stencils and goal post covers, as well as players wearing pink equipment, such as gloves, wrist bands, shoes, shoe laces, towels and visor covers.
“When people do see pink, especially in the month of October, it resonates with everyone that it is Breast Cancer Awareness Month,” said Jenner Tekancic, director of community relations for the Browns. “It not only creates awareness for breast cancer, but I believe it also creates awareness for the other cancers that are out there.
“It gets people thinking how they can prevent it, how they can take care of themselves, what they should be looking for. Throughout the month of October and the entire year, the Cleveland Browns are dedicated to creating an awareness and educating our fans about the things they should be aware of.”
When all of the October Breast Cancer Awareness games are played, the NFL will collect the pink equipment worn by players and auction off the gear for charity. Proceeds from the auction will benefit the American Cancer Society.
“We’ve been fortunate to have some of those funds come back and directly impact Northern Ohio, and we look forward to celebrating the campaign this year,” Tekancic said.
During the game, the Browns will have five breast-cancer survivors serve as honorary coin-toss captains, who were nominated by family, friends and care-givers through ClevelandBrowns.com in conjunction with the American Cancer Society.
“What we want to do is celebrate breast cancer survivors and create awareness for the cause,” Tekancic said. “We think it’s important for everyone to be educated on what they need to know to help prevent the disease, as well as how it affects others.
“We’re proud to honor these five individuals in celebration of the five-year anniversary.”
The Browns’ efforts to support breast cancer awareness are not limited to the month of October. Back in May, the team visited Hope Lodge, a free-of-charge home provided by the American Cancer Society to those receiving cancer treatments in Cleveland. It was back in May that the Browns and American Cancer Society announced a partnership to again host the annual Making Strides Against Breast Cancer Walk at FirstEnergy Stadium on Oct. 12.