The Cleveland Browns today named Kevin Griffin as Vice President-Fan Experience and Marketing, the team announced. Griffin joins the club after working with the Seattle Seahawks and Seattle Sounders FC (MLS) since 2004.
“Providing our fans with the best possible experience is one of the major missions of our organization, and Kevin will be a big part of these plans,” said Browns CEO Joe Banner. “As we continually look to enhance our efforts in this area, having someone with Kevin’s extensive knowledge and history of success is vital in achieving our goals.”
“Kevin brings a wealth of experience in fan-related activities to our organization,” said Browns President Alec Scheiner. “He successfully developed and enhanced numerous fan programs while in Seattle, and we feel that he will be a great fit for the initiatives that we are looking to undertake with the Browns. We are focused on our fan experience and believe that Kevin can make a real difference here.”
Griffin served as the Director of Fan Development for the Seattle Seahawks and Seattle Sounders FC, two of the most vibrant and engaged fans bases in American professional sports. He created and managed numerous fan initiatives and events and was instrumental in developing gameday traditions including the development of the Seahawks Touchdown City - the 15,000 fan pre-game festival and the Seattle Sounders FC March To The Match. Griffin and his staff produced gameday performances with recording artist such as Carrie Underwood, Brian McKnight and Alice In Chains.
Griffin was a four-year letterman on the football team at Ohio State (1995-98), where he earned his degree in journalism. He went on to earn his master’s in athletic administration from Ohio University before embarking on his professional career, which included a five-year stint (2000-04) as Assistant Executive Director for the Washington (St.) Interscholastic Activities Association.
A native of Columbus, Ohio, Griffin grew up in Seattle, Washington.