BEREA -- Excitement reigned as the Cleveland Browns announced their new radio partnership with 92.3 The Fan, ESPN 850 WKNR and 98.5 WNCX at the Cleveland Browns’ Berea training facility on Thursday.
Beginning in the 2013 season, the Browns will have a “triplecast” of their games on three local radios through a partnership with 92.3 The Fan, WKNR and WNCX. The partnership will allow the Browns to have more than 1,000 hours of radio programming throughout the entire year, more than double what the team had during the 2012 season.
“I’m very excited about it,” said Jim Donovan, the radio voice of the Browns since 1999. “It’s a very unique deal, really, the first of its kind in the NFL to have three stations covering the Cleveland Browns. It’s really a testament to the appetite and how big it is for Browns fans to get coverage of their football team.
“It’s 24 hours a day, 12 months a year, seven days a week, so the more, the merrier. It carries on a tremendous tradition of the Browns and radio. It’s such a precious thing in the town, the coverage of the football team, that I’m excited for the stations. I hope they’re excited to be a part of the Browns’ family.”
Donovan’s partner in the booth for the games, former Browns left tackle Doug Dieken added, “The team has taken a new approach, and in the aspects of radio, they’ve taken a new approach. To have three channels, I think that helps the broadcast because it gives you an opportunity to get to more people. It shows that you can have teamwork regardless of if you’ve got somebody that you’re really competing against. When you want and you can bring them all together and work together, that’s the ultimate definition of teamwork.”
The radio deal will kick off in time for the 2013 NFL Draft, which starts Thursday, April 25, and goes through Saturday, April 27.
Between the three stations, the Browns will have nine daily/weekly radio shows, as compared to one each for the Cleveland Cavaliers of the NBA and Cleveland Indians of Major League Baseball. The Browns will have 1,118 minutes of radio programming each week, both in-season and year-round.
Throughout the year, “Cleveland Browns Daily, Driven By Liberty Ford,” hosted by Vic Carucci, will expand from its one-hour format to two on WKNR. The Browns will also have a two-hour weekend show on 92.3 The Fan. During the year, the Browns will have a weekly 30-minute Kids/Health Show on WKNR on Saturday.
In season, the Browns will have a two-hour weekly wrap-up show on Mondays, as well as a one-hour weekly preview show every Thursday and a one-hour high school football show on Saturdays on WKNR.
A one-hour coaches show will be simulcast on both stations.
On game days, WKNR will have a four-hour pregame show, and 92.3 The Fan will carry a two-hour postgame broadcast.
“The uniqueness of this deal just comes back to the fans of Cleveland because the Browns’ passion is so unlike anywhere that we’ve ever seen,” said Craig Karmazin, Founder and CEO of Good Karma Broadcasting, the parent company for WKNR. “It leads you to do things you wouldn’t expect to do. It only goes to show that the only team in North America in the history of sports that could bring two separate companies in the same format together and could bring three different stations together on gameday is the Cleveland Browns. It was a no-brainer for us to do it. To be able to work with this organization and be able to serve these fans in this way, it was unique, but it was a no-brainer.”
Andy Baskin, co-host of 92.3’s mid-morning show added, “We’ve been on the air a little bit more than a year, almost two years now, and it’s exciting. That’s what our listeners want. Our listeners want to talk about the Browns. There are days where you think another story about another team is a big deal, but all I have to do is say, ‘Browns quarterback,’ and the phones light up. It’s what makes this town great and it’s why we’re all Clevelanders. I’ve always said Cleveland Browns football is a religion. It’s a lot more than a game.”