What Browns' front-office changes mean

Posted Feb 11, 2014

Senior Editor Vic Carucci says the shakeup of the Browns' front office is a leaner, more simplified organizational structure.

Ray Farmer on Tuesday was promoted and named the Browns' General Manager.

The result of Tuesday’s shakeup of the Browns’ front office is a leaner, more simplified organizational structure.

No longer will there be a layer between team owner Jimmy Haslam and his football and business operations.

That was eliminated with the announcement that, in addition to Ray Farmer being promoted from assistant general manager to general manager, Joe Banner would depart the Browns in the next two months as his transitions out of his role as chief executive officer.

Banner had functioned has the primary overseer of all aspects of the club. Everything on the football and non-football side of the organization flowed through him, and he worked directly with Haslam. What the Browns did, on and off the field, reflected Banner’s vision.

Now, Haslam will have three people reporting directly to him: Farmer, head coach Mike Pettine, and team president Alec Scheiner.

“It was a much simpler organizational structure than we had before, much clearer lines of responsibility and authority and something that we all felt more comfortable with and something that we’re very excited with,” Haslam said during a news conference Tuesday.

Farmer replaces Michael Lombardi, who has been dismissed from his duties as GM. Farmer will be in charge of all player-personnel decisions, including the determination of the Browns’ final 53-man roster. He will guide what the Browns do in the draft and free agency, and have final say on all player-personnel moves.

While working in concert with Farmer, Pettine will be responsible for deciding which 47 players are active for each game and the starting lineup. He will guide his staff of 11 assistant coaches, and be responsible for all the procedures the Browns follow in practices and in preparation for games.

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Scheiner is in charge of all of the Browns’ non-football matters. He will focus strictly on the business end of the operation, including sales, marketing, and improvements being currently made to FirstEnergy Stadium.

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