The Cleveland Browns Foundation is the signature partner for the Cleveland Metropolitan School District's 'Get to School. You Can Make It!' attendance campaign, which works to remove the barriers of students being chronically absent from school. Studies show that for CMSD students, missing even 10 days of school has a significant negative impact on test scores and graduation rates and is how CMSD defines chronic absenteeism. District data shows that students who miss 10 or more days in a year are 9 percent less likely to meet Ohio's Third Grade Reading Guarantee, which is required to earn promotion to fourth grade, and, in the case of high school students, they are 34 percent less likely to graduate.
The Attendance Campaign is the first ever city-wide campaign promoting the awareness and importance of school attendance, including billboards, yard signs, radio commercials, social media, phone banking, home visits, and videos featuring Cleveland Browns players sharing the importance of getting to school. CMSD exceeded its goal for the first year of the attendance campaign and reduced chronic absenteeism by 11% in the 2015-16 school-year, resulting in over 2,400 more students on track with attendance compared to prior years.
This school-year, the Cleveland Browns Foundation is going one step further and collaborating with another community partner, Shoes and Clothes for Kids, to help eliminate clothing as a barrier to school attendance for CMSD students most in need. Children in poverty are more likely to face systemic barriers to school and inadequate clothing is one common barrier. A grant to Shoes and Clothes for Kids will buy school uniforms and other clothing that will go to CMSD homeless students and students facing extreme economic hardship.
The Foundation is proud to support CMSD and the 'Get 2 School. You can Make It!' campaign to raise awareness on this important issue and reduce the number of students being chronically absent from school so students are on track and set-up for long-term success in school and life.