The Benefits Of Implementing A Gift And Loyalty Card Program For Your Business

Did you know that, on average, customers shopping with a gift card spend $59 more than their card is worth?

With one of the most loyal fan bases in sports, the Cleveland Browns know how important it is to have loyal fans.

But how can business owners like you turn your customers into loyal fans?

One way is with gift & loyalty card programs that can help you build a fan base as loyal as Browns fans.

What are the benefits of choosing a Gift and Loyalty Card Program?

  • These programs can help build brand awareness.
  • They can help you attain purchases at a higher volume.
  • Gift and loyalty card programs can help increase profit and cash flow.
  • This program can help drive people to your business more frequently.

Gift cards are no longer just an option for last-minute gifts and purchasing. They can provide several advantages to both companies and gift card recipients.

One way businesses can grow is through rewarding customer loyalty. But if you want to become the go-to place for your customers and grow your business, you need to have a gift and loyalty program in place so you can thank your current customers and attract new ones.

One payment processor that can help you grow your customer base is Electronic Merchant Systems (EMS). Since 1988 this Cleveland, Ohio-based company has been helping businesses with its gift and loyalty program.

In addition to helping businesses with their gift and loyalty card programs, EMS has also helped 95% of businesses that complete their free rate review save money on their payment processing fees. Call (216) 230-3506 to speak with an expert and see how you can save on your credit card fees.

Keep reading to see why customer loyalty and gift card programs are important tools for winning over your target audience and retaining loyalty.

What Is A Customer Loyalty Program?

A customer loyalty program rewards customers who repeatedly visit or buy from your business. It's a customer retention strategy that motivates customers to keep buying from your business instead of from your competitors.

In essence, the more your customers buy from you, the more rewards they are able to earn.

Companies like EMS can help support a number of loyalty program configurations to help you engage, retain, and grow your customer base in the way that makes the most sense for your business.

Customer loyalty programs can vary from giving discounts for referring friends to offering freebies or reward points for continued business.

What Are The Advantages Of A Customer Loyalty Program?

One way to strengthen ties with your customers is through a loyalty program that offers incentives for repeat purchases. EMS can help your business implement an ideal client loyalty program that can benefit your business in numerous ways, including:

  • Boosting revenue.
  • Building stronger relationships with your customers.
  • Encouraging repeat business.
  • Improving customer retention.
  • Increasing customer lifetime value.
  • Increasing customer satisfaction.
  • Providing a differentiator with your competitors.

But a loyalty program is just half of the equation. It's great that your customers are sticking with you, but you must attract new customers too. How can you do that? With a gift card program that is designed for your business.

What Are The Benefits Of Selling Gift Cards?

Selling gift cards has several advantages for business owners. Here are some of the benefits that you'll enjoy when you get your gift card services from EMS:

1. Building brand awareness

By offering gift cards with your company's name and logo, you can ensure that the recipient will be reminded of your brand whenever they open their wallet.

2. Improving cash flow

You don't have to wait for a special occasion like a holiday or a customer's birthday to be paid for selling gift cards; instead, you get paid immediately. Gift cards can reduce your business's cost of goods sold if the receiver doesn't use the card or utilizes a fraction of the amount.

3. Improving your client base

Even if your gift card recipient is unfamiliar with your company, there is a greater chance they will purchase after receiving a gift card. Offer a digital gift card, and you can use the recipient's email address to send them more of your promotional content.

4. Gift cards are simple and personal.

Gift cards are convenient and personal. The days of someone being disappointed that they received a gift card as a present are long gone. Gift cards offer a personal touch for the recipient, and it allows them to make the decision of what they can purchase.

Not only are gift cards an excellent choice for a present or special occasion, but more and more people are buying gift cards for themselves.

With all the benefits gift cards offer business owners, it's no surprise that many are ready to implement a gift card program in their business. If you're considering setting up a gift card program, keep reading to see how you can get started.

How Can You Get Started With A Gift Card Program?

With EMS, launching a gift card program is relatively simple and affordable.

Physical vs. digital gift cards

You should choose whether you will use physical or digital gift cards. Physical gift cards provide clients with a tangible option and act as a consistent advertisement for your brand.

Every time they open their wallet, they are reminded about your business. It's like a mini commercial for your business in their pocket.

Digital gift cards are becoming more popular, particularly in light of the COVID-19 pandemic. They can be readily utilized by e-commerce businesses and those that have online shopping or ordering options. These gift cards also use email addresses, so you can send reminders and promotional materials to ensure you are always top of mind for your new customer.

Once you enable gift cards in your business, your point of sale (POS) system can process gift card transactions regardless of the type of card you decide to use.

With each gift card you sell, you can welcome a new customer to your business. Their experience with you starts when they receive that little piece of plastic, which means it needs to be visually appealing and represent your business.

EMS can deliver the branded plastic card masterpiece you need to attract new customers.

Give Yourself The Gift Of Using EMS For Your Gift & Loyalty Card Program

Considering the benefits mentioned above, it is easy to see why so many business owners are using gift cards and loyalty programs to increase their sales.

With the ability to easily manage and track your gift and loyalty card transactions, you can improve your customer retention, boost your revenue, and streamline your operations.

Don't miss out on the opportunity to build your loyal fan base and bring in new fans all year round. Give your business the gift of an industry-leading gift and loyalty card program today! Call EMS at (216) 230-3506, or fill out the form below!