On Wednesday, Bud Light and the Cleveland Browns announced the launch of B.L. & Brown's Appliance Superstore, a reimagined appliance store that sells only one thing - Bud Light Victory Fridges of various sizes. The store located 1870 W. 25th Street in Cleveland will be open September 3 and 4 from 1 p.m. - 9 p.m. for any Browns fan looking to grab their own Victory Fridge to toast every Browns win this season. Net proceeds from all fridge sales within the Cleveland store will benefit Browns Give Back community partners' programming to support various adults throughout Northeast Ohio.
Last season, Bud Light Victory Fridges were installed at bars around Cleveland and promised to unlock and provide Browns fans with celebratory Bud Lights the moment the Browns claimed their first, much anticipated win of the 2019 season. With a 21-17 primetime victory in Week 3, the fridges unlocked, and the Bud Light flowed. Since then, the fridges have become part of Cleveland lore and a small part of the excitement around the Browns that started last season.
"Last year, when our Victory Fridges unlocked in bars across Cleveland, it created a local pandemonium in the best way possible," said Vice President of Marketing Andy Goeler. "Since then, we've been hearing from Browns fans who want Victory Fridges of their own, so that was the inspiration behind B.L. & Brown's Appliance Superstore. This year the lock and chain come separately because we expect it won't take too long to get that first win. We are looking forward to kicking off another season in a fun way with our friends at the Browns, while also helping to give back to the Northeast Ohio community."
To help introduce the store, Bud Light partnered with WWE Superstar The Miz, who is one of the Browns' biggest fans and who last year had a fridge of his own and shared a live video of his excitement when his fridge unlocked on September 20, 2018. The Miz will star as the pitchman in an exclusive infomercial about the pop-up shop that will air on local Cleveland television starting August 30.
"As a hardcore Browns fan, having my own Bud Light Victory Fridge last season was one of the coolest things I've ever been a part of and still keeps my Bud Light cold to this day," said The Miz. "Now with B.L. & Brown's, I'm pumped to return to Cleveland to celebrate our team and make sure Cleveland is all geared up with cold ones for this season. Go Browns!"
At B.L. & Brown's Appliance Superstore, fans can expect a decked out, Browns-themed store stocked with different sizes of the Bud Light Victory Fridges for purchase, ranging from $199.99-$299.99 along with a limited number of full-size Victory Fridges priced at $599.99. The fridges are replicas of last year's Victory Fridges sans the giant lock, giving fans access to their cold Bud Lights all season long, game after game.
"Bud Light helped celebrate an extremely special night last season for our team, loyal fans and the city," Browns Senior Vice President of Marketing and Media Dave Freeman. "Our fans can now take home a piece of that moment and we can't wait to continue celebrating and raising a cold glass all season long."
B.L. & Brown's Appliance Superstore has fridges that are priced to sell, so act now while supplies last. As an added bonus, any person 21+ who sets foot in the store will receive a coupon for discounted Bud Light to help stock their fridge.
To get all the latest information on the B.L. & Brown's Appliance Superstore and other exciting programs, fans can follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight and on Instagram at @BudLight.