The NFL and the American Cancer Society are continuing to expand their efforts to support the fight against cancer through the "Crucial Catch: Intercept Cancer" campaign. After nearly a decade of supporting breast cancer, the NFL and ACS have evolved the campaign to address early detection and risk reduction efforts for all cancers to increase their impact.
The Cleveland Browns honored cancer patients and survivors of all types of cancer during the Browns vs. Chargers game on October 9th. This special game spotlighted Breast Cancer Awareness through several in-stadium elements including custom pink wall banners, field designs and the fan-signed "I Fight For" banner displayed outside of the Northwest tunnel. The Browns also celebrated their ongoing partnership with the American Cancer Society through unique First and Ten activations.
Through our partnership with University Hospitals, the Browns have visited UH Seidman Cancer Center each season to lift the spirits of patients receiving cancer treatments and cheer them on throughout their battle against the disease.
For 20 years, the Browns have collaborated with the local Zeta Tau Alpha (ZTA) chapter to create awareness for breast cancer with the distribution of over 300,000 "THINK PINK" ribbons. To honor the anniversary of this partnership, ZTA was invited for an on-field proclamation with the City of Cleveland.
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