BEREA, Ohio – Today, the Cleveland Browns unleashed "Alpha Dawg" and let the world know there's a new leader of the pack. For the first time ever, "Alpha Dawg," presented by DUDE Wipes, will be an all-brown alternate helmet that will be worn with an all-brown jersey combination during the 2025 season.
"Alpha Dawg" is built for the gridiron, bred for dominance and will be featured during three Cleveland Browns home games this year, including Sept. 21 versus the Green Bay Packers, Oct. 19 versus the Miami Dolphins and Dec. 7 versus the Tennessee Titans. The helmet features a matte all-brown shell, with a brown stripe between two orange stripes in the middle and an all-brown facemask. This will be the first time in the history of the organization that a brown helmet will be worn.
"'Alpha Dawg' embodies what we set out to be as the Cleveland Browns, the leaders of the pack. We're excited about this new alternate helmet and the ode it pays to the rich history of the color brown as part of our organization, switching it up from our iconic orange helmets," said JW Johnson, Cleveland Browns Executive Vice President and Partner. "We look forward to the team wearing the all-brown helmet and uniform combination for the first time on September 21 at Huntington Bank Field and leaning into the 'Alpha Dawg' mentality throughout the 2025 season."
As the presenting sponsor of "Alpha Dawg," DUDE Wipes initiated a one-of-its-kind stunt on Lake Erie with a covered object on a 20-foot barge 100 yards offshore from Huntington Bank Field yesterday. Following the announcement of the alternate helmets today, the object was unveiled to be a large inflatable DUDE Wipes x Browns brown helmet to help bolster excitement for fans.
"As the kings of keeping things clean, we're here to back the Browns as they embrace a bold new look this season—with the launch of their all-brown alternate helmets," said Ryan Meegan, Co-Founder / CMO of DUDE Wipes. "We're pumped to team up with the Browns for one of the most iconic helmet reveals the league has ever seen. And to celebrate, we're executing a vintage DUDE Wipes stunt out on Lake Erie."
The NFL first expanded its uniform policy to allow for a third helmet to be added to teams' uniform closets for the 2022 season. The second and third helmets, also known as "alternate color helmets," can only be worn with one of the club's authorized optional uniforms. In addition, if either alternate color helmet is paired with a classic uniform, the helmet colors and designs must be historically compatible. The Browns "Alpha Dawg" helmet serves as its third helmet option, with the white helmet as the other alternate helmet option worn during the season.
Explore detailed photos of the Cleveland Browns' new 2025 alternate helmet, the "Alpha Dawg." See how players look in the new brown helmet, debuting in three games this season.
Defensive end Myles Garrett (95) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
The Alternate Helmet Reveal Photoshoot at CrossCountry Mortgage Campus on June 27, 2025.
Wide receiver Jerry Jeudy (3) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
Tight end David Njoku (85) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
Defensive end Myles Garrett (95) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
Defensive end Myles Garrett (95) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
The Alternate Helmet Reveal Photoshoot at CrossCountry Mortgage Campus on June 27, 2025.
Safety Grant Delpit (9) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
Defensive end Myles Garrett (95) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
Defensive end Myles Garrett (95) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
Tight end David Njoku (85) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
The Alternate Helmet Reveal Photoshoot at CrossCountry Mortgage Campus on June 27, 2025.
Safety Grant Delpit (9) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
Wide receiver Jerry Jeudy (3) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
Defensive end Myles Garrett (95) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
Wide receiver Jerry Jeudy (3) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
Tight end David Njoku (85) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
The Alternate Helmet Reveal Photoshoot at CrossCountry Mortgage Campus on June 27, 2025.
Wide receiver Jerry Jeudy (3) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
The Alternate Helmet Reveal Photoshoot at CrossCountry Mortgage Campus on June 27, 2025.
Wide receiver Jerry Jeudy (3) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
The Alternate Helmet Reveal Photoshoot at CrossCountry Mortgage Campus on June 27, 2025.
Cornerback Denzel Ward (21) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
Cornerback Denzel Ward (21) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
The Alternate Helmet Reveal Photoshoot at CrossCountry Mortgage Campus on June 27, 2025.
Wide receiver Jerry Jeudy (3) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
Cornerback Denzel Ward (21) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
Cornerback Denzel Ward (21) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
Cornerback Denzel Ward (21) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
Wide receiver Jerry Jeudy (3) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
Safety Grant Delpit (9) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
Cornerback Denzel Ward (21) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
Defensive end Myles Garrett (95) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
Safety Grant Delpit (9) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
The Alternate Helmet Reveal Photoshoot at CrossCountry Mortgage Campus on June 27, 2025.
Safety Grant Delpit (9) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
Safety Grant Delpit (9) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
Defensive end Myles Garrett (95) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
Safety Grant Delpit (9) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
Safety Grant Delpit (9) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
Defensive end Myles Garrett (95) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
Safety Grant Delpit (9) during 2025 Media Day at CrossCountry Mortgage Campus on June 9, 2025.
