2026 Barking Backers Howl-o-ween

On July 22, 2026, the Cleveland Browns hosted Sniff-ari, the Barking Backers premium members only event, at the Akron Zoo in Akron, OH.

On Dec. 10, the Browns hosted their final Barking Backers event of the season, Jingle Paws, presented by Milk-Bone and in association with Embrace Pet Insurance and Pet Supplies Plus. The service level of Huntington Bank Field transformed into a winter wonderland where members enjoyed holiday photo ops, custom ornaments, pup cups, and festive giveaways. Special activations from ForeverLawn and Tito's Handmade Vodka added even more paw-liday cheer.

On October 25, the Browns hosted their annual Howl-O-Ween event for Barking Backers, presented by Milk-Bone and in association with Pet Supplies Plus and Embrace Pet Insurance. Members trick-or-treated along the concourse lined with spooky surprises, struck a pose at fang-tastic photo ops, and showed off their costumed canines—all while enjoying plenty of goodies for both two- and four-legged ghouls. Special activations from ForeverLawn, Tito's Handmade Vodka and Fanatics added even more tail-waggin' fun to this spook-tacular celebration.

There's nothing better than some quality time with your pup, and no one knows that better than Superman and his furry friend, Krypto! We treated our Barking Backers to a paw-some night at the Aut-O-Rama drive in theater on July 15 to catch one of our favorite on-screen duos of all time in their brand new starring feature.

On June 22, the Browns hosted their second annual Turf & Tails event for Barking Backers Premium Members — the official dog fan club of the Cleveland Browns. Presented by Milk-Bone and in association with Pet Supplies Plus and Embrace Pet Insurance, members enjoyed treats for the whole pack (humans & pups), photo opportunities, mascots, and an off-leash experience to kick off the season. Other activations from ForeverLawn and Tito's Handmade Vodka added to the paw-ty, making it a tail-waggin' day to remember.

Check out the highlights from the 2025 Smooches & Pooches Barking Backers event on February 8 at Huntington Bank Field! Presented by Milk-Bone, in association with Pet Supplies Plus and Embrace Pet Insurance, this paw-some celebration featured special activations from ForeverLawn, Gigi's Animal Shelter and W.A.G.S 4 Kids.

Check out photos from the 2024 Howl-O-Ween Barking Backers Event on October 12, 2024. Thanks to our partners, Milk-Bone, Embrace Pet Insurance, Pet Supplies Plus and ForeverLawn for their support.

Barking Backers Turf & Tails event at Cleveland Browns Stadium on June 7, 2024. Barking Backers is presented by Milk-Bone and in association with Embrace Pet Insurance and Pet Supplies Plus.

To celebrate National Rescue Dog Day, Barking Backer members spent the afternoon volunteering at a local animal shelter, Berea ARF, at their Lend-A-Paw Volunteer Day 2024. Barking Backers donated 50 premium kits to the shelter and 26 volunteer hours to the pups looking for fur-ever homes.

Barking Backers Winter Wags at Magic of Lights Event presented by Milk-Bone in association with Embrace Pet Insurance and Pet Supplies Plus on January 6, 2024 at the Cuyahoga County Fairgrounds.

Barking Backers 'Howl-O-Ween' Event presented by Milk-Bone in association with Embrace Pet Insurance and Pet Supplies Plus on October 28, 2023 at Cleveland Browns Stadium.

Barking Backers presented by Milk-Bone hosted another holiday event, 'Barking in a Winter Wonderland' that consisted of photos with Santa and Brownie the Elf, a unique holiday ornament, hot cocoa and cookies, pup cups and Milk-Bone treats on Thursday at Cleveland Browns Stadium.