Tomorrow at noon, the Cleveland Browns will launch Building the Browns on Facebook Watch, a new destination for original Browns video content throughout the year that provides fans a unique behind-the-scenes perspective of the team.
The first piece produced for Building the Browns on Facebook Watch features TE David Njoku as he returns to the University of Miami to continue his preparation this offseason. Njoku, who caught 32 passes for 386 yards and a Browns tight end rookie-record four touchdowns last season, discusses his and the team’s desire to improve this upcoming season.
“Last year was heartbreaking, but the drive to win a game starts getting even bigger and bigger and stronger and stronger,” Njoku shared with Building the Browns. “I have never wanted to win a game now as much as I have ever before. The thirst for winning, we are really thirsty. We are working really hard, and I think we are going to change [things] around this upcoming year.
“Right now, I recall a few times where I should have scored and for whatever reason, we didn’t score. I am holding myself accountable so I can work that much harder so I do make that play somehow. I definitely use that for motivation. It is either you are working or you are not working; we have all this time to relax so it is time to work.”
The nine-minute video is a director’s cut of a segment from the April 15 episode of Building the Browns, which airs at 11:30 a.m. on News 5 the three weeks prior to the 2018 NFL Draft and the day after its completion.
The 2018 season debut on Sunday includes segments covering General Manager John Dorsey’s hire; a conversation with Head Coach Head Jackson and Dorsey at the Senior Bowl; a profile of offensive coordinator Todd Haley; interviews with Assistant General Manager Eliot Wolf, Vice President of Player Personnel Andrew Berry and Vice President of Personnel Alonzo Highsmith; and a recap of LB Joe Schobert’s trip to the 2018 Pro Bowl.
Throughout Building the Browns, fans will receive exclusive access to the team through special segments highlighting Head Coach Hue Jackson, General Manager John Dorsey and members of the Browns’ coaching and personnel staffs as Cleveland prepares for the 2018 NFL Draft and upcoming season.
Building the Browns will continue during the four weeks leading up to the 2018 regular season, paired with each preseason game. The cameras take fans inside team meetings, on the practice field and to players’ homes to give them the opportunity to see the coaches and players as they have never been seen before.
2018 Building the Browns initial airdates and times:
Episode 1 Sunday, April 8 11:30 a.m.-noon News 5
Episode 2 Sunday, April 15 11:30 a.m.-noon News 5
Episode 3 Sunday April 22 11:30 a.m.-noon News 5
Episode 4 Sunday, April 29 11:30 a.m.-noon News 5
*All episodes will also be available on ClevelandBrowns.com and the Browns Mobile App following initial broadcast