NEW YORK, NY (February 18, 2026) – The Haslam Sports Group (HSG) and Legends Global today announced an expanded, long-term partnership that will make Legends Global the exclusive food and beverage operator at the new Huntington Bank Field enclosed stadium, set to open in 2029 in Brook Park, Ohio.
The new, state-of-the-art venue will serve as the home of the Cleveland Browns and host top sporting and entertainment events throughout the year. Legends Global, the premier partner to the world's greatest live events, venues, and brands, will work with HSG to deliver a hospitality program that celebrates the cultures, flavors, and community of Northeast Ohio while creating an exceptional event-day experience for every fan and guest.
"We look forward to continuing to grow our partnership with Legends Global by working with them to bring a premier food and beverage operation to the new Huntington Bank Field," said Haslam Sports Group President David Jenkins. "First-class fan experience is our priority at Haslam Sports Group and a large piece of that has to do with the hospitality that fans can enjoy on gameday or at events. It's so important that from our concessions to our premium offerings, we highlight all that Northeast Ohio has to offer while providing our fans with efficient transactions – and we know Legends Global can deliver on that."
Through this partnership, Legends Global will manage all aspects of the stadium's food and beverage program, including concessions, premium suites and clubs, and catering. The company will implement a data-driven, fan-focused approach to curate menus, optimize operations, and increase revenue opportunities. A primary focus will be on local and regional sourcing, working with Northeast Ohio businesses, purveyors, and culinary partners to deliver authentic flavors to fans and guests.
"Partnering with Haslam Sports Group from the earliest stages allows us to shape how hospitality brings fans and guests together and defines their experience at the new stadium," said Legends Global President of Hospitality Tom Funk. "By collaborating closely with our sales team and the project's architects, we're optimizing every aspect of food service, from concessions to premium spaces, to ensure we deliver the best possible hospitality experience for every guest."
The expanded hospitality agreement builds on a longstanding relationship between HSG and Legends Global. In September, the companies announced that Legends Global will also oversee sponsorships, premium seating, and suite sales for the new stadium, delivering a fully integrated commercial strategy.
Designed by HKS, the new enclosed stadium will be a world-class venue that attracts visitors from across Ohio and beyond. An adjacent mixed-use, lifestyle, and entertainment development will further enhance the fan experience and serve as a catalyst for growth in Northeast Ohio.
Legends Global delivers the food and beverage experience at over 175 venues worldwide, including top-tier stadiums, arenas, theaters, amphitheaters, convention centers, membership clubs, and restaurants. The company is also a leader in supporting modern NFL stadiums with maximizing revenue generation and enhancing fan experiences. Currently, Legends Global partners with more than half of all NFL teams through its portfolio of services.
About Haslam Sports Group
Haslam Sports Group embraces the positive impact of sports and its unique opportunity to unify communities. Dee and Jimmy Haslam, along with Whitney and JW Johnson, founded Haslam Sports Group in 2020. Through the Haslam and Johnson families' network of industry experience and relationships, their mission is to create world-class organizations that achieve sustainable success, provide a best-in-class fan experience, and give back to their region. We look to invest in strategic sports and entertainment opportunities, with our current portfolio including ownership of the Cleveland Browns, operating rights to Major League Soccer's Columbus Crew, and co-ownership of the Milwaukee Bucks, as well as investments in HSG Ventures [haslamsports.com], HSG Facilities [haslamsports.com], the WNBA, and other entities.
About Legends Global
Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services, including feasibility & consulting, owner's rep, sales, partnerships, venue management, hospitality, merchandise, and content & booking. Through our white-label approach, we keep our partners front and center while leveraging the power of our global network: over 450 venues, 20,000 events, and 165 million guests annually. To learn more, visit us at www.LegendsGlobal.com and follow us on LinkedIn and Instagram.
