After Joe Flacco learned he would be the starting quarterback for the Cleveland Browns, he made a phone call to his oldest son.
A conversation with head coach Kevin Stefanski had made the decision official, and Flacco wanted to share the news with his family.
His five children, ranging from age seven to 13, experienced Flacco's last stint with the Browns in 2023 – in the stands on the night the Browns clinched a playoff berth in a win over the Jets and a fourth consecutive win with Flacco at the helm. Now, they would have their second chance to see their father in a Browns' jersey on game day.
As he hopped on the call with his son and his other children, he shared the official news –they were looking at the starting quarterback for the Cleveland Browns.
"They were definitely excited," Flacco said as a smile spread across his face. "I'm not sure if they quite trusted whether or not I was telling the truth or just kind of messing with them a little bit, but they're excited. They can't wait for the season to start."
Flacco sat in the quarterback room with a clicker in hand and flipped through different defensive clips of the Rams.
The Browns treated the preseason finale as a dress rehearsal for the regular season, so the quarterbacks received a game plan heading into the week to prep for the Rams' defense. In a game week, initially Flacco said he approaches studying the film to understand what kind of fronts and coverages opposing defenses like to run. Then, when they receive their offensive game plan, Flacco said he begins to apply their own plays and the protection plan to the film that he watches.
"The biggest part that I like to get comfortable with is once we get that third-down plan," Flacco said. "Once we're in third down and they are going to do all their different stuff and they are going to bring their blitz packages, it's getting a good handle for the different fronts they run things out of, and what actual pressures they bring. And what are their protection adjustments that we have to make that week. And as long as the offensive line and myself feel comfortable with identifying those things, I think that gives us the best chance to play really fast and feel really good about the game going into it."
As he watches the film, Flacco mentally groups different elements he notices together. He looks at different pressures, different types of coverages or formations, and packages those notes into one category. He also takes note of situations that may only happen once a game or others that show up consistently in the film and stand out, which would encourage him to adjust his approach and get the ball out of his hands more quickly.
When Flacco flips to watch film of the Browns' offense, the focus shifts to mastering his part of the game plan. He is studying how to get the motions in the right time, how to get the other 10 offensive players up the ball and how to get shifts to happen on time.
"Then once you're on time with all the calls and the motions and the shifts, it's 'Hey, am I looking at the right spot versus the right coverage? Do I understand why we are putting this play in?'" Flacco said. "There's always a reason why we are putting this play in, so what is the intent of the play? Am I showing on the film that I understand that? And then after that, it's looking at the other positions and saying, 'Hey, are you showing up where I want you to and when I want you to?' And I think that's one of the biggest things when you come in after practice and you look at the film, is that. Is the whole offense, is everybody as a whole showing up where they are supposed to be in the timing of the play because that's a big deal."
Over the course of 18 NFL seasons, studying the film has played a critical role in Flacco's game preparation. Playing in different offenses over his career, Flacco has noted the changes in how teams call protections, which can change the study of film slightly.
But to get to this point in his career where he notices those changes, he had to learn how to effectively use film in his preparation at the NFL level. During his rookie season in Baltimore in 2008, Flacco learned from not only the veterans in the quarterback room like Todd Bouman, but also from his quarterbacks coach in Hue Jackson and offensive coordinator Cam Cameron about how to utilize film study in his preparation.
"Those are the first guys that I was around to help me progress in this league," Flacco said. "It's good to be around a coach or player who knows how to do it and learn from them. I think that's the biggest thing over the course of my 18 years is not wasting time when I come I here and just watching film to watch film for four hours. Come in here, be crisp, digest what you can and forget about it. As with everything, you get a little more efficient at doing things. And I would say over the course of my 18 years, you just become a little more efficient with it."
That work in the film room translates then to practice field – and eventually, into the game. Flacco said when they are out on the practice field, he recounts the notes he took on the game plan and the defensive coverages based on the conversations he has with the coaching staff.
As the Browns simulated the structure of a game week with giving the quarterbacks a game plan ahead of the final preseason game, offensive coordinator Tommy Rees said they gave their quarterbacks more plays that they would rep in practice then run in the game, all in the effort to simulate the volume of a normal game plan. Flacco said they also worked through other elements of the game week, in terms of how they want to structure certain meetings, the timing of those meetings and other small tweaks to the scheduled elements of game week in order to help Flacco and the quarterbacks prepare for a game. Through the week of preparation, Flacco also worked with head coach Kevin Stefanski and Rees on the offensive game plan.
"For Joe, there's always some dialogue of what he's comfortable with, what he's not comfortable with. 'Hey, I'd rather be under center on this one,' or 'I'd rather be in the gun on this one,' or 'Hey, can we just edit this route here?" Rees said. "With a guy with this much experience, those are so critical in building a game plan because ultimately, you want the quarterback to be as comfortable as possible and have confidence in what's being called and what's being run. And when they have some autonomy, when they have some input, I think it builds their confidence level and their ability to make plays work."
Since Flacco arrived in Cleveland following his signing in April 2025, Stefanski noted now he clicked in the offense right from the beginning. He had a high level of comfort with the offensive system because of its reminiscence of his time with the Browns in 2023 and other stops throughout his career. That allowed Flacco, even as he re-acclimated himself with the terminology, to operate efficiently in the offense over the course of the offseason and through the preseason.
As training camp progressed, Rees continued to see Flacco settle into the offense. The vision of how they wanted their offense to run – one based on versatility and flexibility, tailored to the skillset of their players – began to solidify beginning in the second week of the preseason.
"We really started to feel like it was clicking was the transition from Carolina and in those joint practices, and then we had a practice here before we went to Philly where he was really sharp," Rees said. "He had some moments in Philly where we felt he was sharp. I think that chunk of time started to kind of solidify the things that we believed we could do, where we wanted to attack, those are starting to come to life, and we probably started feeling it the most during that time."