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Haslam Sports Group names Mike Mossholder CRO/CMO


Haslam Sports Group (HSG) today announced the hiring of Mike Mossholder as its Chief Revenue Officer/Chief Marketing Officer. Mossholder, who has 25 years of management experience in sports business, will oversee all revenue and marketing functions for HSG.

"Mike and his diverse sports leadership experience will be extremely beneficial for the Browns and Crew as we look to engage our partners and fans in unique ways throughout Haslam Sports Group," said HSG Executive Vice President/Chief Operating Officer Dave Jenkins. "We have great opportunities to strengthen relationships with core partners and passionate fan bases in both Northeast Ohio and Columbus, and Mike's expertise will help us accomplish that goal while being innovative with our approach to activations, events and corporate prospects."

"I am excited to join the senior staff members of Haslam Sports Group as we establish cohesive sales and marketing groups with the Browns and Crew to best service our partners and fans," said Mossholder. "It is truly special to be involved with an iconic NFL brand like the Browns and an inaugural MLS club with the Crew, particularly given the exciting developments for the stadium and facility projects in Columbus.

"Relying on the existing expertise and familiarity with both fan bases, we plan to implement and create best practices from a national and global sports perspective to ensure we provide the type of year-round experiences that our loyal fans and corporate partners deserve," Mossholder added.

During his career, Mossholder has served in marketing and sales roles across various sports, including time with the Miami Dolphins, Tampa Bay Mutiny, Ultimate Fighting Championship (UFC), Las Vegas Motor Speedway, Churchill Downs and Vision Venture Partners.

Mossholder joins HSG after spending the past two years as Chief Business Officer-Partner at Vision Venture Partners, a venture capital group that develops companies in markets related to technology, Esports and video gaming, digital content production and lifestyle brands in food and beverage. With Vision Venture Partners, he managed the sales, marketing, creative, merchandise, programming and content teams across the portfolio of companies. 

From 2011-2017, Mossholder directed corporate partnerships for the UFC, where he was ultimately promoted to Executive Vice President of Global Marketing Partnerships. He helped significantly increase and develop staff and generate record revenue throughout his tenure with the organization, as well as create strong consumer sales and visibility opportunities for major UFC partners.

Prior to the UFC, Mossholder contributed in executive positions with the Las Vegas Motor Speedway (sales and marketing, 2009-2011), Churchill Downs (sales, 2008-2009), the Miami Dolphins (sales, 2003-2008) and Major League Soccer's Tampa Bay Mutiny (sales and marketing, 1995-2002).

A graduate of the University of South Carolina, Mossholder has two daughters, Marisa and Ariana. He also serves as a member of Pet Partners Board of Directors and previously was a member of the board for the Southern Nevada Sports Hall of Fame. 

Haslam Sports Group owns and operates the National Football League's Cleveland Browns and Major League Soccer's Columbus Crew SC, as well as explores additional opportunities within the sports and entertainment industries. 

HSG contracted Nolan Partners to coordinate the executive search for the new position.