The Browns today launched the "Hats Off to Our Heroes" Fund, which will focus on aiding health care professionals, first responders, educational professionals and other groups who are pivotal in the community year round and are valiantly serving as role models in the face of significant adversity due to COVID-19.
For a significant period of time, the Browns will commit 100 percent of the team's net proceeds from 2020 Browns jersey sales at FirstEnergy Stadium's Pro Shop, in partnership with Legends, and online through Fanatics to the "Hats Off To Our Heroes" Fund beginning Wednesday, April 15, when the team will share its new uniforms on ClevelandBrowns.com and its social media platforms.
"When finalizing our uniform announcement, we realized we had an incredible opportunity to further our support of heroes battling COVID-19 on the front lines for our entire community," said Executive Vice President JW Johnson. "We hope the excitement surrounding the new uniforms can help make a significant impact through the 'Hats Off to Our Heroes' Fund, and we greatly appreciate the support from our fans, retail partners and team to make this special way to give back to those leaders possible."
In addition, team members, partners and fans can contribute directly to the "Hats Off to Our Heroes" Fund at www.clevelandbrowns.com/COVID-19, which also features community resources and information relevant to coronavirus.
An extension of the "Hats Off to Our Heroes" Honor Row hosted during all Browns home games, the team is recognizing and assisting COVID-19 heroes by supporting those who have selflessly taken on burdens in their personal and professional lives to benefit the community. The "Hats Off to Our Heroes" Honor Row program was created following the 9/11 tragedy to salute service members and first responders in the local community.
Since April 2017, the team has donated 100 percent of its net proceeds from all sales within the stadium's Pro Shop to benefit Browns Give Back's commitment to education and youth football.
Fans who purchase a new jersey directly from the FirstEnergy Pro Shop will also receive a 30 percent coupon by mail for future use at the location once it reopens (full details to be listed on coupon). To place an order from the FirstEnergy Stadium Pro Shop, call 440-824-3427 from 10 a.m.-5 p.m. on Monday-Friday. The Pro Shop will also host special call-in hours this week from 10 a.m.-7 p.m. on Wednesday (April 15) and 10 a.m.-5 p.m. this Saturday and Sunday (April 18-19). In-store purchases are currently unavailable in adherence to all policies and social distancing best practices related to COVID-19.