WR KC Concepcion believes the Browns' offense has forged a specific identity leading up to the regular season.

From a handful of two-hour padded sessions during training camp, the joint practice against the Bills and the three preseason games, Cleveland's big play ability is shaping up to play a role in the passing attack. Their explosiveness is also an element that Concepcion and the Browns' wide receiver room have noticed and taken pride in. 

"I feel like our identity is explosive football," Concepcion said. "Block for each other, celebrate for one another, but go out there and be explosive."

The Browns are looking to carry that identity into the season opener against the Jaguars on Sept. 13 and continue their momentum from training camp and the preseason. 

QB Deshaun Watson, along with the wide receiver room, can help unlock the Browns' deep passing attack. Watson showcased during training camp how he can use his mobility outside the pocket and strong arm to extend plays and find receivers. During the joint practice with the Bills, Watson found Concepcion multiple times over the middle of the field for explosive plays.

"That's the goal is to just be able to get off and be explosive, put up points, help our defense out, and be able to capitalize and get the win," Watson said. "But you've got to be able to take what the defense gives us. This is a very, very good team. This defense is very strong."

Cleveland's offense features a re-tooled wide receiver group that includes rookies Denzel Boston and Concepcion, along with Tylan Wallace, a free agent addition. They join returners Isaiah Bond, Malachi Corley  and Jerry Jeudy to make up a unit with a diverse skillset. To narrow down the group to six players, the receivers battled through camp to secure their roster spot. 

Both Boston and Concepcion worked their way onto the first team offense with Jeudy while Corley, Bond and Wallace proved to be important depth pieces. 

"Especially with coming into a new year, we're a bunch of new faces, including me," Wallace said. "Just an overall different feeling to the offense. So, we feel pretty good on the receiver side about going in then doing our jobs and executing."

The ability to produce big plays and be explosive will play a critical role against the Jaguars' defense. Last season, the Jaguars allowed 218.1 passing yards per game, the 12th most in the NFL. With Jacksonville's run defense allowing just 85.6 rushing yards per game, the lowest in the league in 2025, teams opted to attack them through the air. The Jaguars finished the season with 635 passing attempts against them, which was the highest total in the NFL.  

"That front four is very talented, very good," Watson said. "And then you have the linebacker group that is very active, instinctive, and very smart. And then you have a secondary that has some young, talented, fast instinctive players, too. So yeah, it's a very good defense that plays sound. They understand what they want to do as a defense and what they're trying to take away from us."

On the offensive side, the Browns ranked 31st in passing yards per game in 2025 and struggled at times to post explosive plays through the air, finishing 30th in pass plays resulting in 20 or more yards. 

But the Browns' group of pass catchers this season provides Watson with different skillsets that are tailored towards producing big plays. Concepcion boasts after-the-catch ability while Boston provides a big-bodied target that excels at the catch point. Bond's straight-line speed can also take the top off opposing defenses. 

"We have explosive guys in the room," Wallace said. "If we can just keep executing like we've been doing all offseason, and bring it into the regular season, then I think we'll be fine."

In the tight end room, TE Harold Fannin Jr. adds to the Browns' explosive pass catching group. Fannin showcased his effectiveness and ability to post big plays through the air as a rookie. In 16 games in 2025, he recorded eight receptions for 20 or more yards, which was tied for the 12th most amongst tight ends, according to ESPN. To build off that success, Fannin has worked on establishing chemistry with Watson during practice. 

Along with Fannin, Watson has developed chemistry with the rest of the Browns' pass catchers with the help of the coaching staff. Each practice has provided Watson the opportunity to build rapport with Cleveland's group of weapons. 

"We just continue to build that trust each and every day," Watson said. "The more reps, the more opportunities that we get out there on the field, especially live in practice, but also in the film room, off the field, being able to communicate, talking, seeing different things. The coaches really trying to explain what I'm seeing and what he's seeing as he runs the routes. And just trying to be in the right place at the right time so I can get the ball to them and put it in their hands so they can make plays."

Sunday's game against the Jaguars will be the first regular-season action for the Browns' revamped passing attack, which is looking to showcase their big play ability.

"Everybody inside the room is explosive and I just can't wait to show the whole world that," Concepcion said.