BEREA, Ohio – This weekend, the Cleveland Browns are celebrating their alumni and will be honoring one of the most iconic fan sections in sports with Dawg Pound XL elements on gameday while showcasing an all-brown helmet, "Alpha Dawg" for the first time in team history. The festivities will peak during the Browns' home game against the Green Bay Packers on Sunday, Sept. 21, at Huntington Bank Field.
Alumni Weekend will kick it off with more than 80 former players returning to Cleveland, including 25 members of the 1985 team. Alumni will take part in four events across the weekend, with a 1985 celebration dinner Saturday, Sept. 20, and a pregame tailgate before kickoff on Sunday. Shortly before kickoff, alumni will take the field for the 'Celebration of the 1985 Team,' a special pregame ceremony honoring the members of that team.
On the field, the Browns will debut their new all-brown alternate helmet, "Alpha Dawg," presented by DUDE Wipes. Worn with the all-brown jersey combination, this marks the first time in franchise history the team will wear a brown helmet. The look will appear in three home games this season, including the Sept. 21 Packers matchup, Oct. 19 versus the Dolphins, and Dec. 7 versus the Titans.
Dawg Pound XL will also feature exclusive activations and fan experiences during the game. The Dawg House by NJM Insurance will return to tailgating as a fan destination featuring Chomps, Madden tournaments, seat upgrade giveaways, and free merch for the first 100 fans who visit the Dawg House. On Dawg Pound Drive, Dawg Adoptions presented by Sugardale will give fans the chance to meet 20 adoptable dogs and coordinate future adoptions from the shelter. In-store, fans can find the limited-edition merchandise collection with Homage, Fanatics, '47 Brand, and New Era.
"The Dawg Pound is the heartbeat of our franchise," said Haslam Sports Group Chief Marketing Officer Brent Rossi. "For 40 years, our fans have created an unmatched home-field advantage, and Dawg Pound XL is our way of celebrating their loyalty with unforgettable moments both on and off the field. We're excited to highlight our fans through this initiative this Sunday while welcoming back our alumni and the team sporting the 'Alpha Dawg' for the first time this season."
Kickoff for the Browns vs. Packers matchup is set for 1 p.m. on Sunday, September 21, at Huntington Bank Field.
