NEW YORK, September 18, 2025 – The Haslam Sports Group (HSG) and Legends Global today announced a new long-term partnership where Legends Global will help support the Cleveland Browns to drive sponsorships, premium seating, and suite sales for the new Huntington Bank Field enclosed stadium, set to open in 2029 in Brook Park, Ohio.
The new HKS-designed enclosed stadium will be a state-of-the-art venue that attracts visitors from across Ohio and beyond. In addition to the Browns' home games, the facility is designed to accommodate premier sporting and entertainment events throughout the year. An adjacent mixed-use, lifestyle and entertainment development will further enhance the fan experience. The new Huntington Bank Field enclosed stadium will shape the trajectory of the region for generations to come not just as a stadium, but as a reflection of the Northeast Ohio community, economy, and identity.
"We've built a strong track record with Legends Global, and expanding our partnership to bring Huntington Bank Field to Northeast Ohio was a natural next step," said Haslam Sports Group President David Jenkins. "As we shape the future of the Cleveland Browns, our focus is on delivering exceptional fan experiences, with Legends Global's expertise helping us bring this new stadium and development project to life in 2029."
"We are proud to expand our partnership with Haslam Sports Group and to play a role in shaping this landmark project for the Browns and the Northeast Ohio community," said Chad Estis, Executive Vice President and Chief Revenue Officer, Legends Global. "From our longstanding relationship to our shared vision for a world-class fan experience, we are aligned in delivering innovative experiences and impactful partnerships. We look forward to building on this collaboration and helping bring the Browns' future home to life."
Under the agreement, Legends Global will provide go-to-market analysis, product design and development, data and analytics strategy, and sales execution to support founding partners, premium seating, and suite sales in the new stadium. All aspects of the partnership are designed to align with the Browns' vision and longstanding commitment to the Northeast Ohio community and surrounding region. To support these efforts, a dedicated team, built in collaboration between Legends Global and the Browns, will be based in Northeast Ohio to help deliver on all key revenue streams for the new stadium.
This new agreement builds on a longstanding relationship between Haslam Sports Group and Legends Global. In 2024, Legends Global helped facilitate a 20-year deal between the Browns and Huntington Bank, establishing the bank as the stadium's naming rights partner and its official, exclusive banking partner. The long-term deal will extend to the Browns' new stadium. Additionally, Legends Global worked closely with the Columbus Crew on the MLS team's stadium that opened in 2021. This partnership included securing naming rights for Lower.com Field, founding stadium partnerships, premium sales, stadium planning and project development. Legends Global is also the market leader in supporting sales execution that has delivered a new era of NFL facilities, including Levi's Stadium (San Francisco, CA), Mercedes-Benz Stadium (Atlanta, GA), SoFi Stadium (Los Angeles, CA), Allegiant Stadium (Las Vegas, NV), and New Highmark Stadium (Buffalo, NY).
About The Cleveland Browns
A member of the National Football League's AFC North division, the Cleveland Browns have long been among the most iconic and historic professional football clubs. Bolstered by eight league titles, 13 division championships and 17 Pro Football Hall of Famers, the Browns were established in 1945 as a charter team of the All-America Football Conference (AAFC). The Browns played their inaugural season in 1946 and finished in first place during each of the league's four years of existence (1946-49). Cleveland was one of three AAFC teams selected to merge with the NFL in 1950 and appeared in the league's title game in each of its first seven seasons, claiming three of its four NFL championships overall (1950; 1954-55; 1964) during that stretch. The Browns' 16 Pro Football Hall of Famers, the sixth-most in the NFL, include founder Paul Brown, legends Jim Brown, Otto Graham and Lou Groza, as well as Marion Motley and Bill Willis, two of the first African-Americans who helped break professional sports' race barrier in 1946. After a relocation to Baltimore in 1995, Cleveland was awarded an expansion franchise that returned to play in 1999, retaining all of the club's history and its namesake. In 2012, Dee and Jimmy Haslam, purchased a controlling interest of the Cleveland Browns. Their vision for the Browns is to build a consistently winning football team, to take exceptional care of Browns fans and to be leaders in giving back to the Northeast Ohio community. The Browns, led by Head Coach Kevin Stefanski and Executive Vice President of Football Operations and General Manager Andrew Berry, play their home games at Huntington Bank Field.
About Legends Global
Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services, including feasibility & consulting, owner's rep, sales, partnerships, venue management, hospitality, merchandise, and content & booking. Through our white-label approach, we keep our partners front and center while leveraging the power of our global network: over 450 venues, 20,000 events, and 165 million guests annually. To learn more, visit us at www.LegendsGlobal.com and follow us on LinkedIn and Instagram.
